Lynne said to us - 'I'm turning 50... I wanna surprise them.' We got a hold of her 80's modelling shots to bring a special somethin' somethin' to her five-oh. It was quite the talking point - the cane chair made a great photobooth on the night and the pineapple carried through to the theme and party favour.
These guys said to us - 'We need tasteful, original and timeless identity.' We distilled their essence into a design balm and applied it across collateral. The logo we created is simple and spirited and lends itself to our kind of 'tribal polka dot' feel.
'We want something tactile and fun.' Having long held folding fetishes, we remembered the joy of making cootie catchers at school. We designed the invites as a question + answer game and mailed them out flat with folding instructions.
Soulfood said to us - 'We need you to put our music on paper.' We took their inspired a cappella, crossed it with their warm sense of community, stirred in their abundant soul talent and came up with this look. It started with a logo and spread across their evolution.
'We need a short, digestible contemporary showcase.' We workshopped the idea of taking 'light shafts' through the design to visually illustrate the benefit of skylights. We choose a square format booklet with emphasis on aspirational images.
The Brides said to us - 'We're grateful... can you show it.' Their pictures had the loudest voice so we made them into a collage, a kind of full-stop to their nuptial story. We left them room on the back to scribe a personal note and popped them into duck egg blue envelopes for a sense of occasion.
Doug said to us - 'Please fix our identity crisis.' We took only their name and made a new start. After some brand counselling, we put our beanies on and came up with a fresh logo and identity. The kind of identity you'd want to have a coffee with... and a second date.
'We want a simple, stylish representation.' Keeping in the monochromatic space, we decided to use a cover cut-out to give the piece an edge. Pulling out some fun quotes and keeping images abstract made it more conversational and interesting.
'We need our event stationery to follow suit.' Taking our colour and tactile thread from the cootie catcher invite, we made up menus and put them in mini clipboards and created individual guest name tags with fun conversation starters about each person