We foster your voice to cut through the blah. Capture with personality and create conversations. No one likes a wet fish handshake.
Imagine you’re out to dinner with a table of people. The person on your left is talking about cats while the person on your right is talking about sweet potato. Would you interrupt to declare your opinion that leggings aren’t pants? We’ll find you a way to be relevant – how about that photo you took the other day of a sweet potato that looked like a cat?
Part of a successful social media strategy is knowing what not to say. We work around opportunities, openings, mindful responses and mutual participation. We don’t collect followers like ceramic penguins, we build relevant community.
We know pretending doesn’t fly in this space. We find out what you have to say – naturally and passionately - and fashion it into content that you can deliver to hold like-minded subscribers.
Crafting and maintaining a voice is an investment that can at times feel like you’re throwing content into a black hole. Great friendships aren’t created overnight. Trust and common ground is established over time, shared experience and action. We encourage you to have conviction instead of telling people what they want to hear. Better to build a small, strong like-minded community rather than a pastel-wash of masses.
‘Consistently investigate what gives other people energy. Be the fan that fuels it.’ Darren Rowse